After ending a licensing deal for r.e.m. with Forma Brands and acquiring existing inventory, Ariana Grande’s r.e.m beauty has landed an investment round led by Sandbridge Capital.
WHO: Founded by Ariana Grande, the Grammy Award–winning singer, in 2021, r.e.m. beauty focuses on clean, vegan products that empower self-expression, creativity, and confidence.
WHY: The brand will use the capital to fuel international expansion and talent acquisition.
IN THEIR OWN WORDS: “Our new partners share our same values and strategic vision and I welcome them as we take flight during this new and exciting era,” Grande told WWD. “I am incredibly inspired and cannot wait for everyone to witness what we have in store. The journey in building r..e.m. beauty has only just begun.”
“This investment will support global expansion into meaningful geographies, key markets—wherever there’s a strong demand for the product,” Michelle Shigemasa, r.e.m. beauty’s CEO, said. “Ariana herself resonates in Asia, as an example. We’re going to look at this in a very bespoke way—where there’s a huge following of Ariana generally, and we’ll combine that with big geographies.”
“r.e.m. beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana’s compelling, mission-driven brand vision,” said Ken Suslow, Sandbridge Capital founder and Managing Partner, in a statement. “We are thrilled to come together with Ariana and her stellar r.e.m. team in support of the brand’s strong growth trajectory through our global industry network and brand building expertise.”
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